Tommy Hilfiger — Classic American Cool
Brought to you by ZYRA — Style with heritage, heart, and high energy.
Tommy Hilfiger is an icon of American fashion — blending East Coast prep with West Coast ease. Since its launch in 1985, Tommy has redefined youthful style with red, white, and blue pride — standing for confidence, inclusion, and bold self-expression.
Known for varsity jackets, rugby stripes, denim essentials, and laid-back tailoring, Tommy Hilfiger built a lifestyle brand that bridges classic design with pop culture relevance. From runway shows to global streetwear collabs, the brand keeps evolving while staying true to its roots.
With campaigns featuring Gigi Hadid, Lewis Hamilton, Zendaya, and iconic moments in hip-hop and sports, Tommy Hilfiger is not just a look — it’s a cultural movement that celebrates diversity, ambition, and individual flair.
At ZYRA, we champion iconic pieces that speak to generations. Explore our Tommy Hilfiger edit — from classic polos to reinvented varsity essentials — and wear the legacy of American cool.